Media is arguably the most important piece of our puzzle.

Our confidence in our ability to find, buy, create, develop and secure the best possible media is paramount in enabling Smalltalk to operate with this ‘play or pass’ approach.

Smalltalk began its life as a media house, specialising in on-pack promotions on vending goods. Not as ‘glam’ as the big budget TV campaigns, but an innovative and well run division, of which we’re extremely proud...

Our success in this discipline opened a number of doors, and has provided the springboard for Smalltalk to position itself as a ‘Utility Provider’ of marketing solutions.

In order for the creative team to work with their clients and effectively manage account relationships in this speculative ‘pay per play’ approach, it is paramount that they have the up most confidence in their media. It is also vital that, in the event that their client chooses not to pursue a particular campaign, the media will retain its value and will be found an appropriate sponsor.

If one piece doesn’t fit here it doesn’t mean it doesn’t belong elsewhere...

As such the media division operates with the same values it has always had, and is essentially a separate division to the creative element of Smalltalk.

Our belief is that our creative division thrives on freedom whilst the success of the media division is sustained by its structured values.. And although separate it is imperative they progress in unison...